Understanding AI Agents, Agentic Design Patterns & Use Cases
I have been reading about AI agents and the shift towards agentic approach for almost all of 2024. This is a quick refresher for me about AI Agents…
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Quick Demo : Presentations with AI using LangChain, ChatGPT & CopilotKit
I have a love/hate relationship with presentations.Love to tell a story on the topic. Hate to leave any facts behind or miss an opportunity to not have the…
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#GPTinMarTech : A Marketer’s Assistant with Adobe Workfront or JIRA
Disclaimer : This content is written by a human and uses GPT as a tool to make human lives better. The challenge : Building marketing campaigns is not…
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How to segment based on customer behavior data and AI/ML ?
As not all people are the same, segmentation helps divide your customers into various groups and then be able to drive specific marketing messages. Every business defines marketing…
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How to identify customers who love your brand?
In a recent interview with The Wall Street Journal, JCPenncy CEO Marc Rosen said that they aren’t trying to win new or trendy, younger buyers. The 120-year-old retailer…
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Find the Right Customers : How to Value Your Customers Correctly
Today everyone’s all about ‘experiences‘. It all starts when they have an idea or inspiration from cooking all time favourites for Mother’s day to booking the next Easter…
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How Google’s New SDK Runtime Will Change MarTech for Android Apps like Adobe Analytics or Facebook or Google Mobile Ads
Disclaimer – This is a personal point of view of a design proposal , details of which may change as industry input is gathered and at Google’s discretion…
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Free Data Sources to enhance your CDP aka Customer Data Platform
Your CDP or Customer Data Platform is one central engine that powers connected omnichannel personalized experience. A big part of the engine is made up about the customer…
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Enterprise Technology Trends I am Looking Forward to in 2022
Its the start of the year 2022 and riding on the headwinds of digital innovations, I am looking forward to these trends based on my conversations with enterprise…
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If I Knew Then What I Know Now About Digital Transformation
They say never loose a chance to give back! My Alma Mater Christ University Institute of Management reached out if I can speak to the current batch of…