How To Decide Between Machine Learning Versus Rules-Based System?(With Examples)
Last week I was fighting the moral dilemma of modern technology architecture. For a particular business problem/use case, the solution can be a rules based system or a…
Writing
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Quick Demo : Facebook Prophet As A CDP Advantage
Note : This is a personal opinion about how to get started with forecasting on your Customer Data Platform. On the date of publishing this post I am…
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Quick Demo GPT 3 : Machine Learning Maths to Marketing
The nerd part of me had the best weekend ever as I finally got access to participate in GPT 3 Beta. I have been mentioning about GPT 3…
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How to Deliver Campaigns by Customer’s Weather using Snowflake Data Marketplace & Adobe Campaign
Snowflake Data Marketplace makes AccuWeather location data available for Adobe Campaign Classic to send personalized emails
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Quick Demo of Google Chrome FLoC & Web Advertising Future
Google Chrome promises to remove 3rd party cookies using Federated Learning of Cohorts, which is demoed by Sagar Mandal to show impact on user privacy and digital advertising…
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How to Talk to your Enterprise Data? Say Hello Snowflake !
For the last couple of weeks I had been working on building an enhanced digital strategy for a leading Australian enterprise. We were looking at the aggregated enterprise-wide…
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Meet Potential Future of Third Party Cookies – Google Federated Learning of Cohorts API
Web advertising is a quintessential part of the internet ecosystem as it helps fund new content ideas and bring product/services closer to the target audience. But the ecosystem…
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How to Optimize Subscription Offers with Adobe Campaign ,Databricks & Snowflake ?
Note : This a personal conceptual framework with no relation to existing subscription businesses or organizations. This blogpost aims to solve a business problem with technology and not…
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How Digital Leaders Continue Digital Transformation?
Learnings from Digital Leaders at Nike, Walmart, Lenovo, Chipotle, Disney, Starbucks and Fortune 100 enterprises on how to continue digital transformation
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How to Deliver Campaigns based on Customer’s Weather using Snowflake & Adobe Campaign ?
Note : This a personal conceptual framework with no relation to existing subscription businesses or organizations. This blogpost aims to solve a business problem with technology and not…