As not all people are the same, segmentation helps divide your customers into various groups and then be able to drive specific marketing messages. Every…
How Google’s New SDK Runtime Will Change MarTech for Android Apps like Adobe Analytics or Facebook or Google Mobile Ads
Disclaimer – This is a personal point of view of a design proposal , details of which may change as industry input is gathered and…
Enterprise Technology Trends I am Looking Forward to in 2022
Its the start of the year 2022 and riding on the headwinds of digital innovations, I am looking forward to these trends based on my…
How To Decide Between Machine Learning Versus Rules-Based System?(With Examples)
Last week I was fighting the moral dilemma of modern technology architecture. For a particular business problem/use case, the solution can be a rules based…
Quick Demo GPT 3 : Machine Learning Maths to Marketing
The nerd part of me had the best weekend ever as I finally got access to participate in GPT 3 Beta. I have been mentioning…
Quick Demo of Google Chrome FLoC & Web Advertising Future
Google Chrome promises to remove 3rd party cookies using Federated Learning of Cohorts, which is demoed by Sagar Mandal to show impact on user privacy and digital advertising technologies
How to Talk to your Enterprise Data? Say Hello Snowflake !
For the last couple of weeks I had been working on building an enhanced digital strategy for a leading Australian enterprise. We were looking at…
Meet Potential Future of Third Party Cookies – Google Federated Learning of Cohorts API
Web advertising is a quintessential part of the internet ecosystem as it helps fund new content ideas and bring product/services closer to the target audience.…
How to Optimize Subscription Offers with Adobe Campaign ,Databricks & Snowflake ?
Note : This a personal conceptual framework with no relation to existing subscription businesses or organizations. This blogpost aims to solve a business problem with…
How Digital Leaders Continue Digital Transformation?
Learnings from Digital Leaders at Nike, Walmart, Lenovo, Chipotle, Disney, Starbucks and Fortune 100 enterprises on how to continue digital transformation
How to Deliver Campaigns based on Customer’s Weather using Snowflake & Adobe Campaign ?
Note : This a personal conceptual framework with no relation to existing subscription businesses or organizations. This blogpost aims to solve a business problem with…
How to Find Apartments with Snowflake , Azure & Google Maps
Note : This is my first attempt at creating architectures with GIFs. Please bear with the page to load and share your thoughts in the…
How to Implement CDP Customer Data Platform
Yesterday I got my new headphones delivered! The old ones were heavy and with multiple hours of Zoom calls I was looking for something comfortable…
Understanding AI Agents, Agentic Design Patterns & Use Cases
I have been reading about AI agents and the shift towards agentic approach for almost all of 2024. This is a quick refresher for me…
Quick Demo : Presentations with AI using LangChain, ChatGPT & CopilotKit
I have a love/hate relationship with presentations.Love to tell a story on the topic. Hate to leave any facts behind or miss an opportunity to…
#GPTinMarTech : A Marketer’s Assistant with Adobe Workfront or JIRA
Disclaimer : This content is written by a human and uses GPT as a tool to make human lives better. The challenge : Building marketing…
How to identify customers who love your brand?
In a recent interview with The Wall Street Journal, JCPenncy CEO Marc Rosen said that they aren’t trying to win new or trendy, younger buyers.…
Find the Right Customers : How to Value Your Customers Correctly
Today everyone’s all about ‘experiences‘. It all starts when they have an idea or inspiration from cooking all time favourites for Mother’s day to booking…
Free Data Sources to enhance your CDP aka Customer Data Platform
Your CDP or Customer Data Platform is one central engine that powers connected omnichannel personalized experience. A big part of the engine is made up…
If I Knew Then What I Know Now About Digital Transformation
They say never loose a chance to give back! My Alma Mater Christ University Institute of Management reached out if I can speak to the…