Every product team has values. “We care about quality.” “User trust is paramount.” “Performance matters.” These are nice sentiments. They are also completely useless as…
Agentic Engineering, Part 8: Decision Classification — How One-Way and Two-Way Doors Tell Your Agent When to Be Careful
I borrowed this idea from Amazon, and it has completely changed how I think about technical decisions in an Agentic Engineering workflow. The concept is…
Agentic Engineering, Part 7: Dual Quality Gates — Why Validation and Testing Must Be Separate Processes
Okay so here is something that took me embarrassingly long to figure out: validation and testing are not the same thing. I know, I know…
Agentic Engineering, Part 6: Forensic Verification — Why a Perfect Score From Your AI Agent Should Make You Nervous
I have a confession to make. When I first set up the verification pass for my AI-generated knowledge store, I expected it to find problems.…
Agentic Engineering, Part 5: Traceability Chains — How to Connect Product Beliefs to Code That Actually Enforces Them
Okay so here is a question that keeps coming up in Agentic Engineering: how do you know your product values are actually being enforced in…
Agentic Engineering, Part 4: The Agent Entry Point — Why CLAUDE.md Should Be a Table of Contents, Not an Encyclopedia
If you have worked with AI coding agents for any meaningful period, you have probably hit this wall: the agent knows things that are documented…
Why Agentic Engineering & Why Now
It was 2021 when they gave my access to Codex to GPT-3. An excited afternoon later I felt like an audience to a marketing gimmick…
#GPTinMarTech : A Marketer’s Assistant with Adobe Workfront or JIRA
Disclaimer : This content is written by a human and uses GPT as a tool to make human lives better. The challenge : Building marketing…
How to segment based on customer behavior data and AI/ML ?
As not all people are the same, segmentation helps divide your customers into various groups and then be able to drive specific marketing messages. Every…
How to identify customers who love your brand?
In a recent interview with The Wall Street Journal, JCPenncy CEO Marc Rosen said that they aren’t trying to win new or trendy, younger buyers.…