As not all people are the same, segmentation helps divide your customers into various groups and then be able to drive specific marketing messages. Every…
How Google’s New SDK Runtime Will Change MarTech for Android Apps like Adobe Analytics or Facebook or Google Mobile Ads
Disclaimer – This is a personal point of view of a design proposal , details of which may change as industry input is gathered and…
Enterprise Technology Trends I am Looking Forward to in 2022
Its the start of the year 2022 and riding on the headwinds of digital innovations, I am looking forward to these trends based on my…
How To Decide Between Machine Learning Versus Rules-Based System?(With Examples)
Last week I was fighting the moral dilemma of modern technology architecture. For a particular business problem/use case, the solution can be a rules based…
Quick Demo GPT 3 : Machine Learning Maths to Marketing
The nerd part of me had the best weekend ever as I finally got access to participate in GPT 3 Beta. I have been mentioning…
Quick Demo of Google Chrome FLoC & Web Advertising Future
Google Chrome promises to remove 3rd party cookies using Federated Learning of Cohorts, which is demoed by Sagar Mandal to show impact on user privacy and digital advertising technologies
How to Talk to your Enterprise Data? Say Hello Snowflake !
For the last couple of weeks I had been working on building an enhanced digital strategy for a leading Australian enterprise. We were looking at…
Meet Potential Future of Third Party Cookies – Google Federated Learning of Cohorts API
Web advertising is a quintessential part of the internet ecosystem as it helps fund new content ideas and bring product/services closer to the target audience.…
How to Optimize Subscription Offers with Adobe Campaign ,Databricks & Snowflake ?
Note : This a personal conceptual framework with no relation to existing subscription businesses or organizations. This blogpost aims to solve a business problem with…
How Digital Leaders Continue Digital Transformation?
Learnings from Digital Leaders at Nike, Walmart, Lenovo, Chipotle, Disney, Starbucks and Fortune 100 enterprises on how to continue digital transformation
How to Deliver Campaigns based on Customer’s Weather using Snowflake & Adobe Campaign ?
Note : This a personal conceptual framework with no relation to existing subscription businesses or organizations. This blogpost aims to solve a business problem with…
How to Find Apartments with Snowflake , Azure & Google Maps
Note : This is my first attempt at creating architectures with GIFs. Please bear with the page to load and share your thoughts in the…
How to Implement CDP Customer Data Platform
Yesterday I got my new headphones delivered! The old ones were heavy and with multiple hours of Zoom calls I was looking for something comfortable…
AI at Work : TSAM 2026
Thank you for your time at the TSAM 2026. Here is the presentation shared during our discussion. More updates to follow on this page based…
Agentic Engineering, Part 9: Product Guardrails — How to Turn Vague Values Into Mechanical Checks Your Agent Cannot Ignore
Every product team has values. “We care about quality.” “User trust is paramount.” “Performance matters.” These are nice sentiments. They are also completely useless as…
Agentic Engineering, Part 8: Decision Classification — How One-Way and Two-Way Doors Tell Your Agent When to Be Careful
I borrowed this idea from Amazon, and it has completely changed how I think about technical decisions in an Agentic Engineering workflow. The concept is…
Agentic Engineering, Part 7: Dual Quality Gates — Why Validation and Testing Must Be Separate Processes
Okay so here is something that took me embarrassingly long to figure out: validation and testing are not the same thing. I know, I know…
Agentic Engineering, Part 6: Forensic Verification — Why a Perfect Score From Your AI Agent Should Make You Nervous
I have a confession to make. When I first set up the verification pass for my AI-generated knowledge store, I expected it to find problems.…
Agentic Engineering, Part 5: Traceability Chains — How to Connect Product Beliefs to Code That Actually Enforces Them
Okay so here is a question that keeps coming up in Agentic Engineering: how do you know your product values are actually being enforced in…
Agentic Engineering, Part 4: The Agent Entry Point — Why CLAUDE.md Should Be a Table of Contents, Not an Encyclopedia
If you have worked with AI coding agents for any meaningful period, you have probably hit this wall: the agent knows things that are documented…
Agentic Engineering, Part 3: Role-Based Agent Personas — Why Specialization Beats Generalization
This is Part 3 of the Agentic Engineering series. In Part 2, I introduced Knowledge-First Development and the 10-step Knowledge Store Generator. This post goes…
Agentic Engineering, Part 2: Knowledge-First Development — Why I Generate 44 Documents Before Writing a Single Line of Code
This is Part 2 of the Agentic Engineering series. In Part 1, I made the case for why we need an engineering discipline for agent-driven…
Why Agentic Engineering & Why Now
It was 2021 when they gave my access to Codex to GPT-3. An excited afternoon later I felt like an audience to a marketing gimmick…