When Steve Jobs released iPhone to the world in 2007, it unleashed a new world of delivering experiences to users. But it was a black…
Finally Adobe Analytics Mobile App, Adobe & Google Provide More Control, Google Analytics Remembers Consent and More
Hello World! Here are the latest updates from the world of Marketing Technology !! Acquisition Google Analytics Remembers User Consent Publishers can now integrate Google…
Attribution for IDFA – Less World, Google Privacy Sandbox, Magento In Store Pickup
Acquisition Updates from Google on Improving User Privacy Google has been continuously working towards ensuring privacy , making it a better place for marketers ,…
Meet Potential Future of Third Party Cookies – Google Trust Tokens API
Earlier this year Google announced phasing out third party cookies across upcoming versions of Google Chrome by 2022 closely following the goal of private web.…
Amazon Dash Carts,Interactive Google Ads, Repair Adobe Analytics & Salesforce Innovations
Hello World! Keep your hopes high! We are closer to getting a vaccine. Cutting through the clutter , here are the most important updates from…
Adobe Sensei Relieves Stress, More Matches with LiveRamp & MediaMath, 3D Google Ads with Prediction Analytics
Hello World! Cutting through the clutter , here are the most important updates from marketing technology industry in the last week. User Acquisition Higher Match…
Dear Digital Leader : Deliver Customer-Centric Experiences with Adobe Campaign External APIs
Early May 2020, Adobe Campaign Standard made External API activity general available in Release 20.3. Using this feature digital leaders & marketers can execute campaign…
Dear Digital Leader: 5 Enterprise Advantages of Adobe Experience Platform
The year is 2020 and after content, experience is the king. Digital leaders with whom I had the privilege to work with across industries &…