Disclaimer – This is a personal point of view of a design proposal , details of which may change as industry input is gathered and…
Free Data Sources to enhance your CDP aka Customer Data Platform
Your CDP or Customer Data Platform is one central engine that powers connected omnichannel personalized experience. A big part of the engine is made up…
Enterprise Technology Trends I am Looking Forward to in 2022
Its the start of the year 2022 and riding on the headwinds of digital innovations, I am looking forward to these trends based on my…
If I Knew Then What I Know Now About Digital Transformation
They say never loose a chance to give back! My Alma Mater Christ University Institute of Management reached out if I can speak to the…
How To Decide Between Machine Learning Versus Rules-Based System?(With Examples)
Last week I was fighting the moral dilemma of modern technology architecture. For a particular business problem/use case, the solution can be a rules based…
Quick Demo : Facebook Prophet As A CDP Advantage
Note : This is a personal opinion about how to get started with forecasting on your Customer Data Platform. On the date of publishing this…
How to Deliver Campaigns by Customer’s Weather using Snowflake Data Marketplace & Adobe Campaign
Snowflake Data Marketplace makes AccuWeather location data available for Adobe Campaign Classic to send personalized emails
Quick Demo of Google Chrome FLoC & Web Advertising Future
Google Chrome promises to remove 3rd party cookies using Federated Learning of Cohorts, which is demoed by Sagar Mandal to show impact on user privacy and digital advertising technologies
How to Talk to your Enterprise Data? Say Hello Snowflake !
For the last couple of weeks I had been working on building an enhanced digital strategy for a leading Australian enterprise. We were looking at…
Meet Potential Future of Third Party Cookies – Google Federated Learning of Cohorts API
Web advertising is a quintessential part of the internet ecosystem as it helps fund new content ideas and bring product/services closer to the target audience.…