Earlier this year Google announced phasing out third party cookies across upcoming versions of Google Chrome by 2022 closely following the goal of private web.…
Amazon Dash Carts,Interactive Google Ads, Repair Adobe Analytics & Salesforce Innovations
Hello World! Keep your hopes high! We are closer to getting a vaccine. Cutting through the clutter , here are the most important updates from…
Adobe Sensei Relieves Stress, More Matches with LiveRamp & MediaMath, 3D Google Ads with Prediction Analytics
Hello World! Cutting through the clutter , here are the most important updates from marketing technology industry in the last week. User Acquisition Higher Match…
Dear Digital Leader : Deliver Customer-Centric Experiences with Adobe Campaign External APIs
Early May 2020, Adobe Campaign Standard made External API activity general available in Release 20.3. Using this feature digital leaders & marketers can execute campaign…
Dear Digital Leader: 5 Enterprise Advantages of Adobe Experience Platform
The year is 2020 and after content, experience is the king. Digital leaders with whom I had the privilege to work with across industries &…
How Digital Leaders build Infinite-Customer Loyalty?
Over the last 10+ years, I had the privilege of working with digital leaders across very well known brands who had spearheaded initiatives in building…
Walmart Now Delivers to Your Fridge
In the fall of 2019 over 1 million customers across three cities: Kansas City, Missouri; Pittsburgh, Pennsylvania; and Vero Beach, Florida. would have Walmart deliver their groceries to their fridge
Dear Digital Leader : Six Months to CCPA!
Opinions & solutions expressed are personal and not employers. This is NOT Legal Advise. Please consult with your team before making any decisions/changes. Its that…