As not all people are the same, segmentation helps divide your customers into various groups and then be able to drive specific marketing messages. Every…
How to identify customers who love your brand?
In a recent interview with The Wall Street Journal, JCPenncy CEO Marc Rosen said that they aren’t trying to win new or trendy, younger buyers.…
Find the Right Customers : How to Value Your Customers Correctly
Today everyone’s all about ‘experiences‘. It all starts when they have an idea or inspiration from cooking all time favourites for Mother’s day to booking…
How Google’s New SDK Runtime Will Change MarTech for Android Apps like Adobe Analytics or Facebook or Google Mobile Ads
Disclaimer – This is a personal point of view of a design proposal , details of which may change as industry input is gathered and…
Free Data Sources to enhance your CDP aka Customer Data Platform
Your CDP or Customer Data Platform is one central engine that powers connected omnichannel personalized experience. A big part of the engine is made up…
Enterprise Technology Trends I am Looking Forward to in 2022
Its the start of the year 2022 and riding on the headwinds of digital innovations, I am looking forward to these trends based on my…
If I Knew Then What I Know Now About Digital Transformation
They say never loose a chance to give back! My Alma Mater Christ University Institute of Management reached out if I can speak to the…
How To Decide Between Machine Learning Versus Rules-Based System?(With Examples)
Last week I was fighting the moral dilemma of modern technology architecture. For a particular business problem/use case, the solution can be a rules based…
Quick Demo : Facebook Prophet As A CDP Advantage
Note : This is a personal opinion about how to get started with forecasting on your Customer Data Platform. On the date of publishing this…
How to Deliver Campaigns by Customer’s Weather using Snowflake Data Marketplace & Adobe Campaign
Snowflake Data Marketplace makes AccuWeather location data available for Adobe Campaign Classic to send personalized emails