Disclaimer : This content is written by a human and uses GPT as a tool to make human lives better. The challenge : Building marketing…
How to segment based on customer behavior data and AI/ML ?
As not all people are the same, segmentation helps divide your customers into various groups and then be able to drive specific marketing messages. Every…
How to identify customers who love your brand?
In a recent interview with The Wall Street Journal, JCPenncy CEO Marc Rosen said that they aren’t trying to win new or trendy, younger buyers.…
Quick Demo : Facebook Prophet As A CDP Advantage
Note : This is a personal opinion about how to get started with forecasting on your Customer Data Platform. On the date of publishing this…
How to Deliver Campaigns by Customer’s Weather using Snowflake Data Marketplace & Adobe Campaign
Snowflake Data Marketplace makes AccuWeather location data available for Adobe Campaign Classic to send personalized emails
How to Talk to your Enterprise Data? Say Hello Snowflake !
For the last couple of weeks I had been working on building an enhanced digital strategy for a leading Australian enterprise. We were looking at…
How to Optimize Subscription Offers with Adobe Campaign ,Databricks & Snowflake ?
Note : This a personal conceptual framework with no relation to existing subscription businesses or organizations. This blogpost aims to solve a business problem with…
How to Deliver Campaigns based on Customer’s Weather using Snowflake & Adobe Campaign ?
Note : This a personal conceptual framework with no relation to existing subscription businesses or organizations. This blogpost aims to solve a business problem with…
How to Find Apartments with Snowflake , Azure & Google Maps
Note : This is my first attempt at creating architectures with GIFs. Please bear with the page to load and share your thoughts in the…
Quick Guide to Debug & Validate Your API on Your Localhost
Being real time is a key requirement today as we strive for a connected experience for our customers. Enterprise cloud leaders like Microsoft are striving…