Disclaimer – This is a personal point of view of a design proposal , details of which may change as industry input is gathered and…
Meet Potential Future of Third Party Cookies – Google Federated Learning of Cohorts API
Web advertising is a quintessential part of the internet ecosystem as it helps fund new content ideas and bring product/services closer to the target audience.…
Attribution for IDFA – Less World, Google Privacy Sandbox, Magento In Store Pickup
Acquisition Updates from Google on Improving User Privacy Google has been continuously working towards ensuring privacy , making it a better place for marketers ,…
Amazon Dash Carts,Interactive Google Ads, Repair Adobe Analytics & Salesforce Innovations
Hello World! Keep your hopes high! We are closer to getting a vaccine. Cutting through the clutter , here are the most important updates from…
Adobe Sensei Relieves Stress, More Matches with LiveRamp & MediaMath, 3D Google Ads with Prediction Analytics
Hello World! Cutting through the clutter , here are the most important updates from marketing technology industry in the last week. User Acquisition Higher Match…
5 Strategies To Get More with Google Ads
It’s that time of the year when technology keynotes have new toys/features/capabilities for the digital marketer and Google Marketing Live 2019 did not disappoint. The…