Disclaimer – This is a personal point of view of a design proposal , details of which may change as industry input is gathered and…
How to Optimize Subscription Offers with Adobe Campaign ,Databricks & Snowflake ?
Note : This a personal conceptual framework with no relation to existing subscription businesses or organizations. This blogpost aims to solve a business problem with…
How to Implement CDP Customer Data Platform
Yesterday I got my new headphones delivered! The old ones were heavy and with multiple hours of Zoom calls I was looking for something comfortable…
IDFA Less Game, AEM Compute AI Services, Tableau CLI
Hello World Cutting through the clutter, here are the most important updates from the world of marketing technology. Acquisition We’re in IDFA-Less Game Now Starting…
Meet Potential Future of Third Party Cookies – Google Trust Tokens API
Earlier this year Google announced phasing out third party cookies across upcoming versions of Google Chrome by 2022 closely following the goal of private web.…
Adobe Sensei Relieves Stress, More Matches with LiveRamp & MediaMath, 3D Google Ads with Prediction Analytics
Hello World! Cutting through the clutter , here are the most important updates from marketing technology industry in the last week. User Acquisition Higher Match…
Dear Digital Leader : Deliver Customer-Centric Experiences with Adobe Campaign External APIs
Early May 2020, Adobe Campaign Standard made External API activity general available in Release 20.3. Using this feature digital leaders & marketers can execute campaign…