Disclaimer – This is a personal point of view of a design proposal , details of which may change as industry input is gathered and…
Understanding Marketing Attribution with Football
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At the Quarterly Business Review, the CMO offered $100 dollars and asked for a digital investment plan based on the data and customer journey. Later…
How to Implement CDP Customer Data Platform
Yesterday I got my new headphones delivered! The old ones were heavy and with multiple hours of Zoom calls I was looking for something comfortable…
IDFA Less Game, AEM Compute AI Services, Tableau CLI
Hello World Cutting through the clutter, here are the most important updates from the world of marketing technology. Acquisition We’re in IDFA-Less Game Now Starting…
Meet Potential Future of Third Party Cookies – Google Trust Tokens API
Earlier this year Google announced phasing out third party cookies across upcoming versions of Google Chrome by 2022 closely following the goal of private web.…
Amazon Dash Carts,Interactive Google Ads, Repair Adobe Analytics & Salesforce Innovations
Hello World! Keep your hopes high! We are closer to getting a vaccine. Cutting through the clutter , here are the most important updates from…
Simplifying Adobe Analytics Attribution IQ with Football
Football or soccer depending on which part of the world you are, where 11 players determined to place the ball to other end of the…