At the Quarterly Business Review, the CMO offered $100 dollars and asked for a digital investment plan based on the data and customer journey. Later that night, I while watching a football or soccer game, I stumbled upon the idea of using football & marketing attribution, together to create the plan.
I had initially blogged about this with examples from Adobe Analytics, but you can scale the concepts to Google Analytics or any analytics platform that supports Multi Touch Attribution.
The complete blogpost is available here if you’re interested : https://www.sagarmandal.com/2019/04/27/simplifying-adobe-analytics-attribution-iq-with-football/